Organizational Change, Innovation and Business Development: The Impact of Non-Technological Innovations
معلومات عن هذا الكتاب الإلكتروني
Chapters display a variety of research methods, both qualitative and quantitative, including case studies, best practices, surveys, novel approaches to interpretations, concepts and theories. Together they contribute to a significant extension of the existing knowledge on non-technological innovations and their role in organizations. This volume highlights the effects of marketing and organizational innovation strategies on companies’ innovation and overall performance, while demonstrating that the effects of NTI may vary depending on the phase of the innovation process, and how it differs within small, medium and large enterprises from manufacturing and service industries. It explores the bidirectional relationship between technological innovation (TI) and NTI, and considers the competences needed to implement NTI.
The book is written for scholars and academic professionals from a wide variety of disciplines addressing issues of organizational change and innovation, new management techniques and strategies, and the sustainable growth of organizations. It may also be an interesting source of knowledge for graduate and postgraduate students in management.
نبذة عن المؤلف
Magdalena Popowska (PhD in Economics) is a researcher and lecturer of Organization Science and Entrepreneurship at the Faculty of Management and Economics at Gdansk University of Technology. Her research is focused on entrepreneurship, corporate social responsibility, sustainability and corporate governance. She has been member and leader of several EU projects.
Julita E. Wasilczuk
is a professor at the Faculty of Management and Economics at Gdansk University of Technology. She is co-organizer of the international conference ENTIME (Entrepreneurship in Modern Economy), which has been hosted by the faculty regularly since 2008. She is the founder of the journal Research in Modern Entrepreneurship, one of four journals in Poland covering entrepreneurship. Professor Wasilczuk is a member of several scientific societies, including USASBE, the European Council for Small Business and Entrepreneurship (ECSB), where she holds the function of the Country Vice-President for Poland.
