Odd Film Promotions
бер. 2025 р. · Publifye AS
Електронна книга
76
Сторінки
family_home
Можна додати
info
reportGoogle не перевіряє оцінки й відгуки. Докладніше.
Про цю електронну книгу
""Odd Film Promotions"" explores the intriguing world of movie marketing, focusing on unconventional and sometimes ethically questionable campaigns. It delves into how studios have pushed boundaries to capture audience attention, examining both successful and failed strategies. The book highlights the evolution from traditional advertising to immersive experiences, while also scrutinizing ethical considerations in manipulating public perception.
For example, the ""Blair Witch Project's"" fake documentary approach generated buzz, but also blurred the line between reality and fiction. The book analyzes various case studies, tracing the history of film advertising and exploring examples like the scavenger hunt for ""A.I. Artificial Intelligence."" It considers the impact of these marketing trends on audience expectations and the relationship between filmmakers and audiences.
By drawing connections to media psychology, public relations, and business ethics, the book offers an interdisciplinary perspective, useful for film students, marketing professionals, and anyone interested in the intersection of entertainment, advertising strategies, and consumer behavior. The book adopts an analytical tone, presenting compelling stories and insights across its chapters. From historical context to various case studies, it culminates by examining the broader implications of marketing trends in today's digital age.
Ultimately, ""Odd Film Promotions"" argues that while innovation is crucial, transparency is essential for maintaining audience trust.
For example, the ""Blair Witch Project's"" fake documentary approach generated buzz, but also blurred the line between reality and fiction. The book analyzes various case studies, tracing the history of film advertising and exploring examples like the scavenger hunt for ""A.I. Artificial Intelligence."" It considers the impact of these marketing trends on audience expectations and the relationship between filmmakers and audiences.
By drawing connections to media psychology, public relations, and business ethics, the book offers an interdisciplinary perspective, useful for film students, marketing professionals, and anyone interested in the intersection of entertainment, advertising strategies, and consumer behavior. The book adopts an analytical tone, presenting compelling stories and insights across its chapters. From historical context to various case studies, it culminates by examining the broader implications of marketing trends in today's digital age.
Ultimately, ""Odd Film Promotions"" argues that while innovation is crucial, transparency is essential for maintaining audience trust.
Оцініть цю електронну книгу
Повідомте нас про свої враження.
Як читати
Смартфони та планшети
Установіть додаток Google Play Книги для Android і iPad або iPhone. Він автоматично синхронізується з вашим обліковим записом і дає змогу читати книги в режимах онлайн і офлайн, де б ви не були.
Портативні та настільні комп’ютери
Ви можете слухати аудіокниги, куплені в Google Play, у веб-переглядачі на комп’ютері.
eReader та інші пристрої
Щоб користуватися пристроями для читання електронних книг із технологією E-ink, наприклад Kobo, вам знадобиться завантажити файл і перенести його на відповідний пристрій. Докладні вказівки з перенесення файлів на підтримувані пристрої можна знайти в Довідковому центрі.
