Integrating AI-Driven Technologies Into Service Marketing
About this ebook
Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
About the author
Pankaj Kr. Tyagi is an accomplished academician, researcher, and consultant. He is presently working as Professor at Chandigarh University, Mohali, India. Dr. Tyagi is an alumnus of Hemwati Nandan Bahuguna Garhwal University (Central University) and Kurukshetra University. He has over 20 years of experience in the industry, teaching, training, consultancy, and expertise in destination management, travel process and disruptive technologies. He has published over 40 research papers in international journals indexed in the quality database and authored/edited 10 books. He is a reviewer for many international tourism, management, and technology journals. disruptive technologies, sustainable development, meaningful tourism, marketing management, community based development, leisure and International tourism.
Amrik Singh is working as Professor in the School of Hotel Management and Tourism at Lovely Professional University, Punjab, India. He obtained his Ph.D. degree in Hotel Management from Kurukshetra University, Kurukshetra. He started his academic career at Lovely Professional University, Punjab, India in the year 2007. He has published more than 65 research papers in UGC and peer-reviewed and Scopus/Web of Science) journals. He has published 12 patents and 01 patent has been granted in the inter-disciplinary domain. Dr. Amrik Singh participated and acted as a resource person in various national and international conferences, seminars, research workshops, and industry talks. His area of research interest is accommodation management, ergonomics, green practices, human resource management in hospitality, waste management, AR VR in hospitality, etc. He is currently guiding 8Ph.D. scholars and 5 Ph.D. scholars have been awarded Ph.D.
Vipin Singh is a highly experienced professional with a Ph.D. in Hotel Management and a Master's degree in Tourism. His academic journey, spanning over 12 years, reflects a strong commitment to both the hospitality industry and academia. Currently, he holds the esteemed position of Assistant Professor at Vellore Institute of Technology (VIT) in Vellore, India. Dr. Singh's career is characterized by an unwavering dedication to education and the development of future hospitality professionals. He has published more than 20 research papers and five book chapters in reputed journals, including Scopus and Emerald publications. His core expertise revolves around training and education in the realm of Hospitality Academics, where he is deeply committed to fostering the growth and excellence of the next generation of professionals in the field. Dr. Singh is enthusiastic about embracing learning opportunities and staying updated with industry trends and academic advancements. His research interests include differential pricing, service quality, guest satisfaction, ergonomic practices in hotels, and environmental practices in the hospitality sector. Dr. Singh is known for his strong analytical and problem-solving skills, and he is proficient in utilizing tools such as Excel, Power BI, SPSS, and AMOS for data analysis. [Editor]
