Geography and Tourism Marketing
Martin Oppermann
Jul 2013 · Routledge
Ebook
202
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these:
- the World Wide Web as one of the most significant technological developments in travel and tourism marketing
- the advantages of understanding the impact that a tourist’s country of origin has on small island destinations
- pinpointing problems in a specific business venture so you can avoid similar mistakes
- providing interactive maps to potential consumers through Geographic Information Systems
- determining the effectiveness of brochures
- reformulating and promoting a consistent image of a destination in order to better serve consumers
- the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
