Marketing Communication Policies

Β· Β·
Β· Springer Science & Business Media
Π•Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½Π° ΠΊΠ½ΠΈΠ³Π°
260
Π‘Ρ‚Ρ€Π°Π½ΠΈΡ†ΠΈ
ΠžΡ†Π΅Π½ΠΊΠΈΡ‚Π΅ ΠΈ ΠΎΡ‚Π·ΠΈΠ²ΠΈΡ‚Π΅ Π½Π΅ са ΠΏΠΎΡ‚Π²ΡŠΡ€Π΄Π΅Π½ΠΈ  НаучСтС ΠΏΠΎΠ²Π΅Ρ‡Π΅

Всичко Π·Π° Ρ‚Π°Π·ΠΈ Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½Π° ΠΊΠ½ΠΈΠ³Π°

By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.

ΠžΡ†Π΅Π½Π΅Ρ‚Π΅ Ρ‚Π°Π·ΠΈ Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½Π° ΠΊΠ½ΠΈΠ³Π°

ΠšΠ°ΠΆΠ΅Ρ‚Π΅ Π½ΠΈ ΠΊΠ°ΠΊΠ²ΠΎ мислитС.

Π˜Π½Ρ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΡ Π·Π° Ρ‡Π΅Ρ‚Π΅Π½Π΅Ρ‚ΠΎ

Π‘ΠΌΠ°Ρ€Ρ‚Ρ„ΠΎΠ½ΠΈ ΠΈ Ρ‚Π°Π±Π»Π΅Ρ‚ΠΈ
Π˜Π½ΡΡ‚Π°Π»ΠΈΡ€Π°ΠΉΡ‚Π΅ ΠΏΡ€ΠΈΠ»ΠΎΠΆΠ΅Π½ΠΈΠ΅Ρ‚ΠΎ Google Play Книги Π·Π° Android ΠΈ iPad/iPhone. Π’ΠΎ Π°Π²Ρ‚ΠΎΠΌΠ°Ρ‚ΠΈΡ‡Π½ΠΎ сС синхронизира с ΠΏΡ€ΠΎΡ„ΠΈΠ»Π° Π²ΠΈ ΠΈ Π²ΠΈ позволява Π΄Π° Ρ‡Π΅Ρ‚Π΅Ρ‚Π΅ ΠΎΠ½Π»Π°ΠΉΠ½ ΠΈΠ»ΠΈ ΠΎΡ„Π»Π°ΠΉΠ½, ΠΊΡŠΠ΄Π΅Ρ‚ΠΎ ΠΈ Π΄Π° стС.
Π›Π°ΠΏΡ‚ΠΎΠΏΠΈ ΠΈ ΠΊΠΎΠΌΠΏΡŽΡ‚Ρ€ΠΈ
ΠœΠΎΠΆΠ΅Ρ‚Π΅ Π΄Π° ΡΠ»ΡƒΡˆΠ°Ρ‚Π΅ Π·Π°ΠΊΡƒΠΏΠ΅Π½ΠΈΡ‚Π΅ ΠΎΡ‚ Google Play Π°ΡƒΠ΄ΠΈΠΎΠΊΠ½ΠΈΠ³ΠΈ посрСдством ΡƒΠ΅Π± Π±Ρ€Π°ΡƒΠ·ΡŠΡ€Π° Π½Π° ΠΊΠΎΠΌΠΏΡŽΡ‚ΡŠΡ€Π° си.
Π•Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½ΠΈ Ρ‡Π΅Ρ‚Ρ†ΠΈ ΠΈ Π΄Ρ€ΡƒΠ³ΠΈ устройства
Π—Π° Π΄Π° Ρ‡Π΅Ρ‚Π΅Ρ‚Π΅ Π½Π° устройства с Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½ΠΎ мастило, ΠΊΠ°Ρ‚ΠΎ Π½Π°ΠΏΡ€ΠΈΠΌΠ΅Ρ€ Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½ΠΈΡ‚Π΅ Ρ‡Π΅Ρ‚Ρ†ΠΈ ΠΎΡ‚ Kobo, трябва Π΄Π° ΠΈΠ·Ρ‚Π΅Π³Π»ΠΈΡ‚Π΅ Ρ„Π°ΠΉΠ» ΠΈ Π΄Π° Π³ΠΎ ΠΏΡ€Π΅Ρ…Π²ΡŠΡ€Π»ΠΈΡ‚Π΅ Π½Π° устройството си. Π˜Π·ΠΏΡŠΠ»Π½Π΅Ρ‚Π΅ ΠΏΠΎΠ΄Ρ€ΠΎΠ±Π½ΠΈΡ‚Π΅ инструкции Π² ΠŸΠΎΠΌΠΎΡ‰Π½ΠΈΡ Ρ†Π΅Π½Ρ‚ΡŠΡ€, Π·Π° Π΄Π° ΠΏΡ€Π΅Ρ…Π²ΡŠΡ€Π»ΠΈΡ‚Π΅ Ρ„Π°ΠΉΠ»ΠΎΠ²Π΅Ρ‚Π΅ Π² ΠΏΠΎΠ΄Π΄ΡŠΡ€ΠΆΠ°Π½ΠΈΡ‚Π΅ Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½ΠΈ Ρ‡Π΅Ρ‚Ρ†ΠΈ.
ПодаванС Π½Π° сигнал Π·Π° Π½Π΅Π·Π°ΠΊΠΎΠ½Π½ΠΎ ΡΡŠΠ΄ΡŠΡ€ΠΆΠ°Π½ΠΈΠ΅

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