關於本電子書
Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, Managing Airports, second edition, provides an innovative insight into the processes behind running a successful airport. It contains examples and case studies from airports all over the world to aid understanding of the key topic areas and to place them in a practical context.
The book:
* tackles the key airport management issues related to economic performance, marketing and service provision within the context of the industry's wider development
* systematically considers the impact that airports have on the surrounding community, from both an environmental and economic viewpoint
* analyses the contemporary trends towards privatization and globalization that are fundamentally changing the nature of the industry
Accessible and up-to-date, Managing Airports second edition, is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry. Airport case studies include those from BAA, Vienna, Aer Rianta, Amsterdam, Australia and the USA.
The book:
* tackles the key airport management issues related to economic performance, marketing and service provision within the context of the industry's wider development
* systematically considers the impact that airports have on the surrounding community, from both an environmental and economic viewpoint
* analyses the contemporary trends towards privatization and globalization that are fundamentally changing the nature of the industry
Accessible and up-to-date, Managing Airports second edition, is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry. Airport case studies include those from BAA, Vienna, Aer Rianta, Amsterdam, Australia and the USA.
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