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About this ebook
Auf der Basis einer in Österreich durchgeführten qualitativen Feldstudie entwickelt Kurt Gaubinger ein System zum strategischen Marketing-Controlling, das auf die Anforderungen mittelständischer Fertigungsbetriebe abgestimmt ist.
Business & investing
About the author
Dr. Kurt Gaubinger ist Universitätslektor am Institut für Handel, Absatz und Marketing der Universität Linz.
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