Kansei Engineering, 2 Volume Set

The founder of Kansei Engineering, Dr. Mitsuo Nagamachi, Professor Emeritus at Hiroshima University, Japan and the President of the International Kansei Design Institute, has created more than forty new kansei products from cars, construction machines, home appliances, cosmetics, and bridges. He graduated from Psychology Department, Hiroshima University and obtained Ph.D. in the field of Mathematical Psychology in 1963. In 1970's he started the research of Kansei Engineering and has made MX 5 of Mazda, Liquid Crystal Viewcam of Sharp, Good-Up Bra of Wacoal and other products from the viewpoint of customer-orientation. He consults on Kansei Engineering worldwide and was a Japan Government Prize in 2008 for the foundation of Kansei Engineering and many academic awards from Japan Society of Kansei Engineering. He has published 89 books and 200 articles so far.

Dr. Anitawati Mohd Lokman received her Bachelor of Engineering from a Fukui University, Japan. Her working experience involves industrial attachment in NEC C&C Japan, and 7 years service with Toshiba Electronics manufacturing. She has extensive experience in computer systems and technologies including web systems, and is currently a senior lecturer in systems sciences in Universiti Teknologi MARA Malaysia. She had done her PhD work in the field of Human Computer Interaction with the implementation of Kansei Engineering, under the direct supervision of the founder of Kansei Enigneering, Professor Mitsuo Nagamachi.