Candy Crush History

The book argues that Candy Crush's success wasn't mere luck, but a perfect storm of innovative game design, strategic marketing, and technological timing. It delves into the psychological principles behind addictive game mechanics and the freemium business model that dominates the app economy. Through exclusive interviews and industry data, readers gain unique insights into the decision-making processes that propelled Candy Crush to stardom.

Structured chronologically, the book guides readers through Candy Crush's evolution, from its core mechanics to its explosive growth and lasting impact on digital culture. It explores interdisciplinary connections to psychology, economics, and sociology, offering a comprehensive analysis of how a single game transformed into a cultural phenomenon.

This engaging narrative balances technical details with accessible explanations, making it an invaluable resource for understanding the forces shaping our digital landscape.