Google Analytics: Understanding Visitor Behavior
Justin Cutroni
Aug 2010 · "O'Reilly Media, Inc."
3.3star
26 reviewsreport
Ebook
218
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About this ebook
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.
Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
- Discover exactly how the Google Analytics system works
- Learn how to configure the system to measure data most relevant to your business goals
- Track online marketing activities, including cost-per-click ads, email, and internal campaigns
- Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
- Configure Google Analytics to track enterprise data, including multiple domains
- Use advanced techniques such as custom variables and CRM integration
Ratings and reviews
3.3
26 reviews
A Google user
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October 15, 2010
Helpful! I am not learned complete book but however i am learned i feel very well.
Prince Vishwakarma
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May 5, 2018
Worst. Waste of money
8 people found this review helpful
UTTOM
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December 28, 2024
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