Grabbing Your Audience's Attention Immediately: If You Don't, Your Presentation May Be Doomed
Oct 2009 · FT Press
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9
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About this ebook
This Element is an ecerpt from Presenting to Win: The Art of Telling Your Story (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.
The world’s #1 corporate presentation consultant teaches 7 proven techniques for grabbing your audience from the get-go--and never letting go!
Picture your audience at the start of your presentation. Where are their minds? Chances are, not on you. If you were to launch into your presentation at full speed, describing your product, service, or technology, you’d vault ahead of them. Instead, capture them immediately, with an Opening Gambit....
About the author
Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. His private client list reads like a Who’s Who of the world's great companies, including the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars. He is author of Presenting to Win.
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