BUSINESS OF AFRICA 2022 , A BUSINESS INTELLIGENCE ALMANAC

When a continent decides to look ahead, and decides to break with all the prejudices that have been imposed on it with violence, wars and blood, its revolution is certainly expected to be like a nuclear bomb; but in the case of Africa, the evolution of the African continent is like watching an airplane take off or, to be more practical, like launching a rocket straight into the sky.

This business intelligence almanac is a guide to better understand the steps being taken on the African continent and, above all, the paths that the future of the richest but at the same time the least developed continent foresees.

Technology is a factor that has transformed in recent years some sectors of Africa's economy and industry and at the level of investment attraction, markets have favored the region in recent years before the Covid-19 pandemic crisis.

Indeed, in 2019 alone, foreign direct investment to Africa was $47 billion, however, in 2020 the figure declined by 16%.

Anything can be expected from the current year 2021 but the numbers just keep going down.

It may be that the focus on the terms of wealth generation on the African continent is not the most effective, since it is, as we know, a very rich continent, because there are precisely several factors that condition the generation of wealth in Africa in an orderly and systematic manner.

Rather, the Almanac presents a focus on the possibilities and opportunities, the factors and actors that will promote the region's growth in 2022.

E-commerce will be the big player across the continent, with more and more countries embracing the revolution started in China by Jack Ma and Alibaba at the beginning of this century.

E-commerce will break down all the barriers imposed by the division of Africa into borders and countries, and the true power and potential of the continent will begin to become evident.

It will also be a year of great political changes and many countries will make decisive decisions for their own future, independence and prosperity.

This is BUSINESS FROM AFRICA, Business Intelligence Almanac.

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