Internet Retailing and Future Perspectives: Edition 2
关于此电子书
This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.
Updates to this edition include:
- Search engine marketing and search engine optimization.
- New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle.
- Social networks and electronic word-of-mouth communication.
- A new chapter on ubiquitous retailing.
With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
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作者简介
Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UK
Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.
Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UK
Sabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.
Bill Merrilees is Professor of Marketing at Griffith University, Australia
