Interactive Narratives and Transmedia Storytelling: Creating Immersive Stories Across New Media Platforms

Kelly McErlean

Mac 2018 · Taylor & Francis

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Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more.

Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.

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Kelly McErlean has developed graduate and postgraduate programs in film and new media for local and international delivery and successfully delivered eLearning and onsite contracts for international broadcast organisations on behalf of the European Broadcasting Union. Kelly lectures on new media, film and entrepreneurship at the Department of Creative Arts, Media and Music, Dundalk Institute of Technology, Ireland. He has won several awards including a Golden Spider Award and a Digital Media Award for his film, new media, and photographic works. Kelly holds a PhD in visual culture from the National College of Art and Design, Dublin.

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