Global Business Strategy: Asian Perspective
Mar 2010 · World Scientific Publishing Company
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Ebook
348
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About this ebook
Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.
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4.0
2 reviews
Anil Das
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August 16, 2022
AAA BOSS NETWORK
About the author
Hwy-Chang Moon (Seoul National University, Korea)
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