Optimierung der Kundenbindung in Massenmärkten: Eine empirische Untersuchung im österreichischen Mobilfunkmarkt
Dec 2007 · Springer-Verlag
Ebook
245
Pages
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About this ebook
About the author
Dr. Harald Kindermann promovierte bei a. Univ.-Prof. Dr. Thomas Werani am Institut für Handel, Absatz und Marketing der Johannes Kepler Universität Linz. Er ist Professor für Marketing im Studiengang e-business der Fachhochschule Steyr, Österreich.
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