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International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.
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Gerardo R. Ungson is the Y.F. Chang Endowed Chair and Professor of International Business, San Francisco State University. He has taught at the University of Oregon and Pennsylvania State University and was a visiting professor at the Amos Tuck School of Business, Dartmouth College; the University of California–Berkeley; the International University of Japan; and Nijenrode, Netherlands School of Business. His current research covers strategic alliances, global strategies, and the community empowerment in developing countries. He has published numerous journal articles and has coauthored five books: Decision Making: An Interdisciplinary Inquiry (with Daniel Braunstein), Managing Effective Organizations (with Richard Steers and Richard Mowday), Chaebol: Korea’s New Industrial Might (with Richard Steers and Y.K. Kim), Korean Enterprise: The Quest for Globalization (with Richard Steers and Seung Ho Park), and Engines for Prosperity: New Templates for the Information Age (with John Trudel). He has served on the editorial review board of the Academy of Management Review and serves on the editorial board of Journal of High Technology. He is the recipient of numerous teaching excellence awards and is on the faculty of executive management programs in Asia and in Europe. He received his B.S. from Atenco de Manila University and his M.B.A. and Ph.D. from Pennsylvania State University in 1978. Yim-Yu Wong is Professor of International Business at the College of Business, San Francisco State University. She has taught at Indiana State University and has been visiting professor at the China MBA program of the Hong Kong Polytechnic University, the MBA program at Huazhong University of Science and Technology, and Group Ecole Superieure de Commerce de Tours. She has published articles in Business Horizons, Management and Organization Review, Asia Pacific Journal of Management, Business Forum, Multinational Business Reviews, S.A.M. Advanced Management Journal, and Business and the Contemporary World. Her research areas include global strategy, strategic management planning, diversification and firm performances, cultural impacts in the workplace, knowledge transfer, and business management and strategies in China. She holds a Ph.D. from the University of Nebraska–Lincoln.
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