Global Mobile Commerce: Strategies, Implementation and Case Studies: Strategies, Implementation and Case Studies
Huang, Wayne · Wang, Yingluo · Day, John
ruj 2007. · IGI Global
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O ovoj e-knjizi
In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level.
Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.
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O autoru
Dr. Wayne W. Huang is Associate Professor at the Department of Management Information Systems, College of Business, Ohio University. He was a visiting scholar in University of Georgia, USA, and a faculty member in University of New South Wales, Australia and Chinese University of Hong Kong, Hong Kong. His main research interests include Group Support Systems (GSS), electronic commerce, eEducation, knowledge management, and software engineering. He is on the Editorial Boards of Information & Management (I&M), International Journal of Global Information Management (JGIM), International Journal of Internet and Enterprise Management, and Journal of Data Management (JDM). [Editor]
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