Geography, Location, and Strategy
Brian S. Silverman · Juan Alcacer · Bruce Kogut · Catherine Thomas · Bernard Yin Yeung
04/2017 · Emerald Group Publishing
Livro eletrónico
480
Páginas
family_home
Elegível
info
reportAs classificações e as críticas não são validadas Saiba mais
Acerca deste livro eletrónico
Changes in both technology and global political economy have vastly accelerated the pace of globalization in the last 40 years, eroding barriers that limited firms’ geographic scope, and unleashing a seemingly unlimited set of new threats, challenges, and opportunities to create value globally. Globalization presents managers with an environment to create value that is more complex, risky, and also more promising than ever before. Despite recent advances in our understanding of how locations impact the creation and appropriation of value by firms, the speed of these changes has often surpassed the speed of research on the connections between geography and firms. This volume draws together researchers working at the forefront of this area in a variety of disciplines—economics, geography, marketing, organizational behavior, psychology, sociology, and strategy—in order to explore the many ways that locations matter for firms. In 11 varied papers, the authors draw on newly available data, recently developed theory, and diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders.
Acerca do autor
Juan Alcácer, Harvard Business School, Boston, MA, USA Bruce Kogut, Columbia University, New York, NY, USA Catherine Thomas, London School of Economics and Political Science, London, UK Bernard Yin Yeung, National University of Singapore, Singapore
Classifique este livro eletrónico
Dê-nos a sua opinião.
Informações de leitura
Smartphones e tablets
Instale a app Google Play Livros para Android e iPad/iPhone. A aplicação é sincronizada automaticamente com a sua conta e permite-lhe ler online ou offline, onde quer que esteja.
Portáteis e computadores
Pode ouvir audiolivros comprados no Google Play através do navegador de Internet do seu computador.
eReaders e outros dispositivos
Para ler em dispositivos e-ink, como e-readers Kobo, tem de transferir um ficheiro e movê-lo para o seu dispositivo. Siga as instruções detalhadas do Centro de Ajuda para transferir os ficheiros para os e-readers suportados.
