Strategy Process. The internal and external business environment of News Corporation
Gaurav Gupta
Apr 2015 · GRIN Verlag
Ebook
16
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 66%, Glasgow Caledonian University (Caledonian Business School), course: MBA (full time), language: English, abstract: News Corporation is one of the largest media companies in the world. In this paper, the current strategic position of this company is analysed, and the influences of the changes in the business environment, on this company, have been determined. The analysis of the internal and external business environment of the global media industry has been done. The analysis has revealed that the key strategic aspects facing this company are the change in the attitudes of the consumers with regard to the increase in their awareness towards socially responsible business activities, shift in popularity from the traditional media channels of newspapers, magazines and television to the internet, the entry of traditional non media companies into the industry, and change in the conventional ways of doing business. News Corporation needs to amend its strategy towards incorporating these changes.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
