Mass Market: Decoding Consumer Behavior and Mastering Marketing Strategies for the Modern Mass Market
About this ebook
When referring to a market for items that are produced on a huge scale for a significant number of end consumers, the phrase "mass market" is used by the industry. One key distinction between the mass market and the niche market is that the mass market is characterized by its concentration on consumers who come from a diverse range of backgrounds and who do not have any discernible preferences or expectations within a huge market segment. Businesses have traditionally used a range of media, such as radio, television, newspapers, and the internet, to communicate with the general public in order to reach out to the mass market with advertising messages.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Mass market
Chapter 2: Marketing
Chapter 3: Shopping
Chapter 4: Retail
Chapter 5: Distribution (marketing)
Chapter 6: Pricing
Chapter 7: Market segmentation
Chapter 8: Brand management
Chapter 9: Mass marketing
Chapter 10: Luxury goods
Chapter 11: Target audience
Chapter 12: Product line extension
Chapter 13: Media market
Chapter 14: Premium pricing
Chapter 15: Micromarketing
Chapter 16: History of marketing
Chapter 17: Target market
Chapter 18: Shopper marketing
Chapter 19: Brand
Chapter 20: Icon brand
Chapter 21: Retail format
(II) Answering the public top questions about mass market.
(III) Real world examples for the usage of mass market in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Mass Market.
