Market Share: Market Share Mastery, Strategies for Dominance and Profitability
About this ebook
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10-percent share in that market.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Market share
Chapter 2: Market penetration
Chapter 3: Variable cost
Chapter 4: Net income
Chapter 5: Operating margin
Chapter 6: Gross margin
Chapter 7: Contribution margin
Chapter 8: Total cost
Chapter 9: Return on marketing investment
Chapter 10: Customer profitability
Chapter 11: Unit price
Chapter 12: Product category volume
Chapter 13: Annual growth rate
Chapter 14: Profit-based sales targets
Chapter 15: Price premium
Chapter 16: Willingness to recommend
Chapter 17: Volume projections
Chapter 18: Marketing spending
Chapter 19: Numeric distribution
Chapter 20: Relative market share
Chapter 21: Sales force compensation
(II) Answering the public top questions about market share.
(III) Real world examples for the usage of market share in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Share.
