Experience Economy: Unlocking the Secrets of the Experience Economy, How to Thrive in the Age of Immersive Commerce
About this ebook
An economy based on the sale of remarkable experiences to consumers is known as an experience economy. In 1998, B. Joseph Pine II and James H. Gilmore published an article in which they employed the phrase for the first time. In the article, they discussed the subsequent economy that followed the agrarian economy, the industrial economy, and the most current service economy.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Experience Economy
Chapter 2: Consumer
Chapter 3: Tertiary sector of the economy
Chapter 4: Consumerism
Chapter 5: Future Shock
Chapter 6: Service (economics)
Chapter 7: Information good
Chapter 8: Brand management
Chapter 9: Commodity fetishism
Chapter 10: Service economy
Chapter 11: Use value
Chapter 12: Prosumer
Chapter 13: Engagement marketing
Chapter 14: Value proposition
Chapter 15: Customer experience
Chapter 16: Experience management
Chapter 17: Hedonic music consumption model
Chapter 18: Employee experience design
Chapter 19: Massification
Chapter 20: Consumer value
Chapter 21: SEC classification of goods and services
(II) Answering the public top questions about experience economy.
(III) Real world examples for the usage of experience economy in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Experience Economy.
