Fashion Myths: A Cultural Critique

Name: Fashion Myths: A Cultural Critique
Rating: 4.352941036224365 (17 reviews)

Roman Meinhold

2014년 4월 · transcript Verlag

4.4

리뷰 17개

eBook

166

페이지

적용 가능

검증되지 않은 평점과 리뷰입니다. 자세히 알아보기

eBook 정보

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

평점 및 리뷰

4.4

리뷰 17개

저자 정보

Roman Meinhold (Dr. phil., M.A.) is Director of the Guna Chakra Research Center, Assumption University, Bangkok. His areas of specialization include Cultural Critique, Philosophy of Art and Culture, and Applied Philosophy/Ethics.