關於本電子書
Fashion Brand Wars explores the intense rivalries between major fashion brands and their profound impact on consumer behavior and the fashion industry's evolution. These brand competitions significantly influence design innovation, marketing strategies, and the fight for market share. The book unveils how competition extends beyond mere product design, encompassing brand image, supply chain efficiency, and digital presence.
For example, the book examines how luxury titans like Gucci and Prada and sportswear giants like Nike and Adidas compete head-to-head.
The book uniquely treats brand rivalries as fundamental forces shaping the industry rather than isolated incidents. Beginning with core concepts of brand rivalry, it progresses through detailed case studies of specific brand battles. It then culminates in a discussion of broader implications, such as sustainability and ethical production.
Drawing from market research, financial analyses, and social media analytics, the book reveals real-time insights into the impact of competitive strategies in the fashion industry.
為這本電子書評分
歡迎提供意見。
閱讀資訊
智慧型手機與平板電腦
筆記型電腦和電腦
你可以使用電腦的網路瀏覽器聆聽你在 Google Play 購買的有聲書。
電子書閱讀器與其他裝置
如要在 Kobo 電子閱讀器這類電子書裝置上閱覽書籍，必須將檔案下載並傳輸到該裝置上。請按照說明中心的詳細操作說明，將檔案傳輸到支援的電子閱讀器上。
