關於本電子書
It traces the evolution of film publicity, from traditional press releases to today's online campaigns, further highlighting how the internet and social media have amplified opportunities for deceptive film marketing. Case studies expose specific films and studios engaging in these questionable practices, detailing the impact on audiences and any legal repercussions.
Progressing logically, the book begins with core concepts of film marketing and audience perception, then delves into case studies of deceptive tactics, before concluding with potential solutions. These solutions include stricter regulations, improved media literacy, and ethical guidelines for film critics and marketers, empowering readers to become savvy consumers of media and demand greater transparency in the film industry.
