Semiotics and Visual Communication IV: Myths of Today
Evripides Zantides · Sonia Andreou
Jun 2024 · Cambridge Scholars Publishing
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About this ebook
The chapters in this book consist of selected papers which investigate the theme of ‘Myths Today’, paying homage to the notion of myth as defined by Roland Barthes in the late 1950’s which provided a theoretical framework under which daily habits, as well as consumer practices, can be examined as socially constructed signs, idealized through verbal narratives. While ‘myth is a type of speech’, it is also a type of image; typeface, cinema, photography, sports, online networks, politics, TV shows, sound, and fashion can all serve as groundwork for mythical discourses. Under this framework, the book explores myths today, in the context of global networks, globalisation, visuals and mass communication. The interdisciplinary nature of the book provides a platform for discussion and research, broadens the scope of semiotic and visual communication thinking, and challenges the boundaries of various disciplines.
About the author
Evripides Zantides, PhD, is Dean of the School of Fine and Applied Arts and Professor in Graphic and Visual Communication at the Department of Multimedia and Graphic Arts of Cyprus University of Technology. He is the country delegate of Cyprus for the International Association for Semiotic Studies and the Association Typographique Internationale, and a member of the Hellenic Semiotic Society and Cyprus Association of Graphic Designers and Illustrators. He is the founder of the Semiotics and Visual Communication Research Lab at Cyprus University of Technology.
Sonia Andreou, PhD, is Adjunct Lecturer at the Department of Multimedia and Graphic Arts of Cyprus University of Technology, and Research Associate at the CYENS Centre of Excellence, Cyprus. Her work as a researcher and graphic designer has been presented at international exhibitions and conferences and published in various academic journals. She is a member of the International Association for Semiotic Studies, and the Semiotics and Visual Communication Research Lab.
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