Events Management: Edition 2
Glenn Bowdin · William O'Toole · Johnny Allen · Rob Harris · Ian McDonnell
мар 2006. · Routledge
Е-књига
536
Страница
family_home
Испуњава услове
info
reportОцене и рецензије нису верификоване Сазнајте више
О овој е-књизи
Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning
Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.
Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning
Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.
Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.
Оцените ову е-књигу
Јавите нам своје мишљење.
Информације о читању
Паметни телефони и таблети
Инсталирајте апликацију Google Play књиге за Android и iPad/iPhone. Аутоматски се синхронизује са налогом и омогућава вам да читате онлајн и офлајн где год да се налазите.
Лаптопови и рачунари
Можете да слушате аудио-књиге купљене на Google Play-у помоћу веб-прегледача на рачунару.
Е-читачи и други уређаји
Да бисте читали на уређајима које користе е-мастило, као што су Kobo е-читачи, треба да преузмете фајл и пренесете га на уређај. Пратите детаљна упутства из центра за помоћ да бисте пренели фајлове у подржане е-читаче.
