Events Management: Edition 2
Glenn Bowdin · William O'Toole · Johnny Allen · Rob Harris · Ian McDonnell
2006 ж. нау. · Routledge
Электрондық кітап
536
бет
family_home
Жарамды
info
reportРейтингілер мен пікірлер тексерілмеген. Толығырақ
Осы электрондық кітап туралы ақпарат
Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning
Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.
Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning
Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.
Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.
Осы электрондық кітапты бағалаңыз.
Пікіріңізбен бөлісіңіз.
Ақпаратты оқу
Смартфондар мен планшеттер
Android және iPad/iPhone үшін Google Play Books қолданбасын орнатыңыз. Ол аккаунтпен автоматты түрде синхрондалады және қайда болсаңыз да, онлайн не офлайн режимде оқуға мүмкіндік береді.
Ноутбуктар мен компьютерлер
Google Play дүкенінде сатып алған аудиокітаптарды компьютердің браузерінде тыңдауыңызға болады.
eReader және басқа құрылғылар
Kobo eReader сияқты E-ink технологиясымен жұмыс істейтін құрылғылардан оқу үшін файлды жүктеп, оны құрылғыға жіберу керек. Қолдау көрсетілетін eReader құрылғысына файл жіберу үшін Анықтама орталығының нұсқауларын орындаңыз.
