Event Management For Dummies
Laura Capell
Π°Π²Π³. 2013β―Π³. Β· John Wiley & Sons
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reportΠΡΠ΅Π½ΠΊΠΈ ΠΈ ΠΎΡΠ·ΡΠ²Ρ Π½Π΅ ΠΏΡΠΎΠ²Π΅ΡΠ΅Π½Ρ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅β¦
ΠΠ± ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΠΎΠΉ ΠΊΠ½ΠΈΠ³Π΅
Whether you want to break into this burgeoning industry, or you simply need to plan an event and donβt know where to start, thereβs something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event β from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more.
Open the book and find:
- Planning, budgeting and strategy
- Guests and target audience
- Promoting and marketing events
- Location, venue and travel logistics
- Food, drink, entertainment and themes
- Security, health and safety, permissions, insurance and the like
- Tips for building a career in event management
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Laura Capell is Managing Director of Sledge Ltd, one of the most successful events companies in London. Her unique ability to understand brands and how people want to interact with them has seen Laura work with some of the biggest brands around, delivering award-winning service. Laura was voted one of the top young industry professionals by Conference & Incentive Travel magazine.
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