Enhancing Ux: Mapping Customers' Journey
Roman Houston
Yetunde Muyibat Kenku
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275
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This book delves into the world of enhancing user experience by mapping customers' journey. It unravels the process of understanding and optimizing the path that customers take while interacting with a product or service. With a clear focus on improving UX, this book explores the intricate elements of mapping the customer journey, providing valuable insights on how to identify pain points and bottlenecks. Through a step-by-step approach, readers will gain practical knowledge in creating effective journey maps that will help businesses make informed decisions. Whether you are a seasoned UX professional or just starting out in the field, this book offers a comprehensive guide to enhancing UX through customer journey mapping, enabling you to optimize your customers' experience and leave a lasting impression.
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