Economic aspects of the use and misuse of alcohol had been attracting increasing attention during the early 1980s. Politicians and scholars alike had drawn attention to the benefits of a vigorous alcohol industry on the one hand, and on the other, the costs of providing medical, social and educational services for those suffering from alcohol-related problems. Originally published in 1983, the real nature of the relationship between economics and alcohol is explored in detail for the first time in this book. It argues for increased participation by economists in the processes of social policy decision-making and considers the key issues of cost-benefit analyses, control policies, taxation and programme efficiency. No easy solutions are provided, but a host of unjustified assumptions about this subject are clarified. This book paved the way for substantial future collaboration between economists and those involved in alcohol studies.