AN INNOVATIVE APPROACH TO EVALUATION OF THE QUALITY OF WEBSITES IN THE TOURISM INDUSTRY: A NOVEL MCDM APPROACH BASED ON BIPOLAR NEUTROSOPHIC NUMBERS AND THE HAMMING DISTANCE

· · · ·
Infinite Study
Ebook
14
Pages
Eligible
Ratings and reviews aren’t verified  Learn More

About this ebook

Nowadays, the performance and business operations of organizations are closely linked to the quality of their websites compared to the competition. With growing market competition, the quality of websites becomes a significant component and is increasingly being explored and identified as the main factor of comparative advantage over the competition and the maintenance of good customer relationships. A multiple criteria decision-making approach based on the use of bipolar neutrosophic numbers and the Hamming distance is proposed in this paper. The main aim of this article is to emphasize the fact that MCDM models with a smaller number of criteria can be formed without a loss of precision by applying bipolar neutrosophic numbers. In addition to this, the three variants for ranging bipolar neutrosophic numbers based on the Hamming distance and a distance from the ideal point are proposed. The applicability of the proposed approach is considered in the case of website evaluation.

About the author

Dragisa Stanujkic, PhD, is an Associate Professor of Information Technology and Decision Sciences at the Technical Faculty in Bor, University of Belgrade. His current research is focused on decision-making theory, expert systems and intelligent decision support systems.

Darjan Karabasevic, PhD, is an Assistant Professor and a Vice-Dean for research and development at the Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad. His current research is focused on the management, informatics and decision-making theory.

Florentin Smarandache, PhD, is a Professor of mathematics at the University of New Mexico, USA. He has published many papers and books on neutrosophic set and logic and their applications and has presented to many international conferences. He got his MSc in Mathematics and Computer Science from the University of Craiova, Romania, PhD from the State University of Kishinev, and Post-Doctoral in Applied Mathematics from Okayama University of Sciences, Japan.

Edmundas Kazimieras Zavadskas, PhD, Prof., the Head of the Institute of Sustainable Construction at Vilnius Gediminas Technical University, Lithuania. PhD in Building Structures (1973). Dr. Sc. (1987) in Building Technology and Management. A member of Lithuanian and several foreign Academies of Sciences. Doctore Honoris Causa from Poznan, Saint-Petersburg and Kiev universities. A member of international organizations; a member of steering and programme committees at many international conferences; a member of the editorial boards of several research journals; the author and co-author of more than 400 papers and a number of monographs in Lithuanian, English, German and Russian. Research interests: building technology and management, decision-making theory, automation in design and decision support systems.

Mladjan Maksimovic, PhD, is an Assistant Professor and a Chairman of the Quality Committee at the Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad. His current research is focused on informatics, management and quality.

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.