Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens)
Dr. Aradhana Kumari
Oct 2024 · BFC Publications
4.9star
15 reviewsreport
Ebook
382
Pages
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About this ebook
The book Fashion Business and Digital Transformation overviews the fashion industry and the key technologies that are changing the Retail fashion supply chain. We look at technologies that affect the environment, through artificial intelligence, virtual reality, augmented reality, digital fashion design, 3D textiles, and blockchain. We study how ideas like "retailtainment", "gamification", and e-commerce affect both the retailer and the customer. You'll also learn about important retailing trends, including global buying and sourcing, omnichannel retailing, online retailing, mobile technologies, and social media effects through the case studies.
Ratings and reviews
4.9
15 reviews
Gaurav Prakash
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October 17, 2024
The book explores the ever-evolving intersection between fashion, aesthetics, and digital platforms. The book delves into how marketing strategies have shifted with the rise of social media, streaming platforms, and online commerce, focusing on the blending of visual appeal and technology to capture consumer attention. Overall a very good read.
Namisha Singh
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October 16, 2024
I have a passion for teaching kids to become readers, to become comfortable with a book, not daunted. Books shouldn’t be daunting, they should be funny, exciting and wonderful; and learning to be a reader gives a terrific advantage
Abhishek Yadav
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October 16, 2024
We are of opinion that instead of letting books grow moldy behind an iron grating, far from the vulgar gaze, it is better to let them wear out by being read
About the author
PhD in management, 10 years of experience in business and marketing in a global and diverse profession. Her research and consulting interests lie in studying the online environment, focusing on omni/cross channels, social media, digital marketing and user experience, innovation, pricing strategies, and startup development. She is an editor and reviewer for various National and International journals and a Guest Professor of retail & marketing. She has written and contributed to numerous textbooks, fiction, and papers on retail and digital management, especially in retail management, logistics & Fashion Marketing.
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