The Eclectic Internationalisation Strategies of Emerging Market Multinationals in Agribusiness

Through the market failure internationalization paradigm, this research examines the internationalization strategies of companies from China in the agricultural sector. Chinese companies are considered an excellent example of internationalization by emerging market companies, facing the dual domestic challenge of scarce agricultural commodities and a growing middle class.

This discourse provides internationalization insights valuable for other emerging market firms and policy makers, while contributing to the current debate of decoupling from China in an agrifood context. It provides critical perspectives for agribusiness managers for use in strategic planning, along with insights for policy makers who are under increasing pressure over economic relations with China.