Desperate Networks
แแแ. 2007 ยท Crown Currency
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In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now Bill Carter, bestselling author of The Late Shift, goes behind the scenes to reveal the inner workings of the television industry, capturing the true portraits of the larger-than-life moguls and stars who make it such a cutthroat business.
In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident.
The fierce competition creates a pressure-cooker environment where anything can happen . . .
NBCโs fall from graceโOnce the undisputed king of prime time, NBC plunged from first place to last place in the ratings in the course of a single season. What will be the price of that collapseโand who will pay it?
CBSโs slow and steady race to the topโUnlike NBC, CBS, under the leadership of CEO, Leslie Moonves, engineered one of the most spectacular turnarounds in television history. But in this ruthless world, youโre only as good as last weekโs ratings . . . .
ABCโs surprising resurrectionโLost and Desperate Housewivesโhave brought ABC the kind of success it could only dream of in the past. So why donโt the executives responsible for those hits work there any more?
The End of the News As We Know ItโIn a stunningly short period of time, all three of the major network news anchorsโDan Rather, Tom Brokaw, and Peter Jenningsโsigned off, leaving executives scrambling for a way to keep network news relevant in an era of 24/7 information.
Crazy Like FoxโTheyโre outrageous, unconventional, and occasionally off-putting, but more and more people are watching Fox shows. Most of all they keep watching American Idol. How did Simon Cowell snooker himself into a huge payday? Stay tuned . . .
In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident.
The fierce competition creates a pressure-cooker environment where anything can happen . . .
NBCโs fall from graceโOnce the undisputed king of prime time, NBC plunged from first place to last place in the ratings in the course of a single season. What will be the price of that collapseโand who will pay it?
CBSโs slow and steady race to the topโUnlike NBC, CBS, under the leadership of CEO, Leslie Moonves, engineered one of the most spectacular turnarounds in television history. But in this ruthless world, youโre only as good as last weekโs ratings . . . .
ABCโs surprising resurrectionโLost and Desperate Housewivesโhave brought ABC the kind of success it could only dream of in the past. So why donโt the executives responsible for those hits work there any more?
The End of the News As We Know ItโIn a stunningly short period of time, all three of the major network news anchorsโDan Rather, Tom Brokaw, and Peter Jenningsโsigned off, leaving executives scrambling for a way to keep network news relevant in an era of 24/7 information.
Crazy Like FoxโTheyโre outrageous, unconventional, and occasionally off-putting, but more and more people are watching Fox shows. Most of all they keep watching American Idol. How did Simon Cowell snooker himself into a huge payday? Stay tuned . . .
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Bill Carter reports on the television industry for the New York Times and has written about television for almost 30 years. A graduate of the University of Notre Dame and a native of Brooklyn, New York, he currently resides in New Jersey with his wife and children.
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