Deliver Value in the Data Economy
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Why the book is written? Based on data product-related discussions with 200+ companies, we have seen that gap in knowledge is not in technology or adopting technology to monetize data assets. A lot of tools, platforms, and technical solutions exist and we have skilled people on the job. But the problem is that they do not know what to do or why.
The business layer in companies is lagging behind and has difficulties understanding and applying data economy in their business. We want to change that!
The book is written for business developers, CEOs, CIOs, CDOs, and all developing data-driven businesses. If you happen to be in a position in which innovating new business or leading digitalization is your thing, this book is for you!
The book offers insights based on our experiences in practical cases as well as results from academic research we conduct as well. Two of us have doctoral degrees from ecosystem-driven platform businesses. We will leave the technical aspects in the outer rings since those aspects are already covered in various blogs and podcasts. The focus is on the business side of data commodities also known mostly as data products and data as a service (DaaS).
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PhD (Information science), Experienced CDO and COO
Long-term API and Data Economy professional with PhD degree built around network driven economy. Jarkko holds multiple data economy related positions in different start-ups and member of the board or advisory board. Jarkko is the creator of the Data Product Toolkit, which helps organizations to take advantage of data, design data products to maximize internal reuse and partner network value, and eventually, monetize derived data-driven services. As part of the toolkit development, Jarkko has defined first in the world Open Data Product Specification which is a vendor-neutral, open-source machine-readable data product metadata model. It defines the objects and attributes as well as the structure of digital data products.
DSc (economy), Seasoned CEO in multiple companies
Toni Luhti, D.Sc. (economics), is a founder of MindMote Ltd., co-founder of Data Product Business, and co-author of Data Economy 101 book. Toni also holds multiple positions in different start-ups and member of the board or advisory board. Over 20 years of IT and digitalization experience with the latest academic knowledge makes him a highly valuable executive for companies of all sizes. During his career, he has been working for many international and local listed companies in various management positions. Typically his positions are focused on digital transformation, lean organizations, and adopting modern technologies. With a deep understanding of servitization and the consumption-based business model, he can turn technical innovations into revenue streams.
M.Eng, value creation wizard in data servitization
Jussi Niilahti, M. Eng. has over 20 years of background in different aspects of digitalization, especially from data platforms, APIs and data products, geospatial data, public sector, data-driven planning, and development. His expertise is the ability to guide tech-business decision-making together with technical and business-oriented colleagues, partners, and customers in people-oriented ways of working. His skills are demonstrated in practice.
Over the past couple of years Data Economy and Data as a Service, both technical and business perspectives, have been his major objects of interest. Jussi was co-author together with Jarkko Moilanen when creating Open Data Product Specification which is a vendor-neutral, open-source machine-readable data product metadata model. It defines the objects and attributes as well as the structure of digital data products.
