Snake Oil: Genuine Marketing in an Age of Cure-Alls
About this ebook
Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing’s growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein’s study in order to discover the secrets to becoming a marketing scientist.
With the knowledge contained in Snake Oil, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.
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About the author
Dan Russell is an entrepreneur and marketing expert who built a seven-figure marketing agency from scratch just a few years after graduating from Indiana University. He now leads Vivid Labs, a marketing think tank dedicated to testing, publishing, and teaching cutting-edge marketing strategies to businesses around the world. Over the past 10 years, Dan has used scientific marketing principles to unlock over $50 million in recovered annual revenue for his clients. He spearheaded a multi-year effort to build the NeuroTactic Library, a collection of field-tested marketing optimizations based on behavioral science and psychology research. This library remains the foundation of Dan’s flagship training protocol, the Marketing Scientist Masterclass & Workshops. Dan lives in Vero Beach, Florida with his wife.
