The book progresses by first introducing the core concepts of public opinion formation, emphasizing the roles of information, emotion, and social influence. It then examines key historical periods with dedicated chapters exploring specific movements and their accompanying written discourse. Finally, the book synthesizes the findings from case studies, presenting a model for understanding how public thought waves operate and offering insights into their potential impact on contemporary issues.
This comprehensive approach bridges the gap between the formation of public sentiment and its tangible effects on political outcomes, making it valuable for understanding the dynamics of history and politics.