Consumer Data Research
Paul Longley ┬╖ James Cheshire ┬╖ Alexander Singleton
рмЕрмкрнНрм░рнЗрм▓ 2018 ┬╖ UCL Press
4.3star
10рмЯрм┐ рм╕рморнАрмХрнНрм╖рм╛report
рмЗрммрнБрмХрнН
198
рмкрнГрм╖рнНрмарм╛рмЧрнБрнЬрм┐рмХ
family_home
рмпрнЛрмЧрнНрнЯ
info
reportрм░рнЗрмЯрм┐рмВ рмУ рм╕рморнАрмХрнНрм╖рм╛рмЧрнБрнЬрм┐рмХрнБ рмпрм╛рмЮрнНрмЪ рмХрм░рм╛рмпрм╛рмЗрмирм╛рм╣рм┐рмБ ┬армЕрмзрм┐рмХ рмЬрм╛рмгрмирнНрмдрнБ
рмПрм╣рм┐ рмЗрммрнБрмХрнН рммрм┐рм╖рнЯрм░рнЗ
Big Data collected by customer-facing organisations тАУ such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings тАУ account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors тАУ and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.┬а
Praise for┬аConsumer Data Research
'An insightful, state-of-the-art guide into the social and commercial value of applying geographical thinking to the study of consumer data.'
Professor Richard Harris, University of Bristol┬а
'An excellent guide to leveraging the value of academic research on valid data. Partnerships based around consumer data should be encouraged and supported by all and their outputs used to better the way we manage the world we live in.'
Bill Grimsey, retailer and author of┬аThe Vanishing Highstreet
'The use of data from everyday consumer transactions is a potential game-changer for understanding economic and social patterns and trends. This is an excellent overview of the field.'
Dr.Tom Smith, Managing Director, Office for National Statistics Data Science Campus
Praise for┬аConsumer Data Research
'An insightful, state-of-the-art guide into the social and commercial value of applying geographical thinking to the study of consumer data.'
Professor Richard Harris, University of Bristol┬а
'An excellent guide to leveraging the value of academic research on valid data. Partnerships based around consumer data should be encouraged and supported by all and their outputs used to better the way we manage the world we live in.'
Bill Grimsey, retailer and author of┬аThe Vanishing Highstreet
'The use of data from everyday consumer transactions is a potential game-changer for understanding economic and social patterns and trends. This is an excellent overview of the field.'
Dr.Tom Smith, Managing Director, Office for National Statistics Data Science Campus
рморнВрм▓рнНрнЯрм╛рмЩрнНрмХрми рмУ рм╕рморнАрмХрнНрм╖рм╛
4.3
10рмЯрм┐ рм╕рморнАрмХрнНрм╖рм╛
рм▓рнЗрмЦрмХрмЩрнНрмХ рммрм┐рм╖рнЯрм░рнЗ
Paul A. Longley┬аis Professor of Geographic Information Science at UCL, where he also directs the ESRC Consumer Data Research Centre.
Alex Singleton┬аis a Professor of Geographic Information Science at the University of Liverpool
James Cheshire┬аis an Associate Professor at University College London, whose award-winning maps have appeared in the Financial Times and the Guardian.
рмПрм╣рм┐ рмЗрммрнБрмХрнНтАНрмХрнБ рморнВрм▓рнНрнЯрм╛рмЩрнНрмХрми рмХрм░рмирнНрмдрнБ
рмЖрмкрмг рмХрмг рмнрм╛рммрнБрмЫрмирнНрмдрм┐ рмдрм╛рм╣рм╛ рмЖрмормХрнБ рмЬрмгрм╛рмирнНрмдрнБред
рмкрнЭрм┐рммрм╛ рмкрм╛рмЗрмБ рмдрмернНрнЯ
рм╕рнНрморм╛рм░рнНрмЯрмлрнЛрми рмУ рмЯрм╛рммрм▓рнЗрмЯ
Google Play Books рмЖрмкрнНрмХрнБ, Android рмУ iPad/iPhone рмкрм╛рмЗрмБ рмЗрмирм╖рнНрмЯрм▓рнН рмХрм░рмирнНрмдрнБред рмПрм╣рм╛ рм╕рнНрм╡рмЪрм╛рм│рм┐рмд рмнрм╛рммрнЗ рмЖрмкрмгрмЩрнНрмХ рмЖрмХрм╛рмЙрмгрнНрмЯрм░рнЗ рм╕рм┐рмЩрнНрмХ рм╣рнЛтАНрмЗрмпрм┐рмм рмПрммрмВ рмЖрмкрмг рмпрнЗрмЙрмБрмарм┐ рмерм╛рмЖрмирнНрмдрнБ рмирм╛ рмХрм╛рм╣рм┐рмБрмХрм┐ рмЖрмирм▓рм╛рмЗрмирнН рмХрм┐рморнНрммрм╛ рмЕрмлрм▓рм╛рмЗрмирнНтАНрм░рнЗ рмкрнЭрм┐рммрм╛ рмкрм╛рмЗрмБ рмЕрмирнБрмормдрм┐ рмжрнЗрммред
рм▓рм╛рмкрмЯрмк рмУ рмХрморнНрмкрнНрнЯрнБрмЯрм░
рмирм┐рмЬрм░ рмХрморнНрмкрнНрнЯрнБрмЯрм░рнНтАНрм░рнЗ рмерм┐рммрм╛ рн▒рнЗрммрнН рммрнНрм░рм╛рмЙрмЬрм░рнНтАНрмХрнБ рммрнНрнЯрммрм╣рм╛рм░ рмХрм░рм┐ Google Playрм░рнБ рмХрм┐рмгрм┐рмерм┐рммрм╛ рмЕрмбрм┐рмУрммрнБрмХрнНтАНрмХрнБ рмЖрмкрмг рм╢рнБрмгрм┐рмкрм╛рм░рм┐рммрнЗред
рмЗ-рм░рм┐рмбрм░рнН рмУ рмЕрмирнНрнЯ рмбрм┐рмнрм╛рмЗрм╕рнНтАНрмЧрнБрнЬрм┐рмХ
Kobo eReaders рмкрм░рм┐ e-ink рмбрм┐рмнрм╛рмЗрм╕рмЧрнБрмбрм╝рм┐рмХрм░рнЗ рмкрмврм╝рм┐рммрм╛ рмкрм╛рмЗрмБ, рмЖрмкрмгрмЩрнНрмХрнБ рмПрмХ рмлрм╛рмЗрм▓ рмбрм╛рмЙрмирм▓рнЛрмб рмХрм░рм┐ рмПрм╣рм╛рмХрнБ рмЖрмкрмгрмЩрнНрмХ рмбрм┐рмнрм╛рмЗрм╕рмХрнБ рмЯрнНрм░рм╛рмирнНрм╕рмлрм░ рмХрм░рм┐рммрм╛рмХрнБ рм╣рнЗрммред рм╕рморм░рнНрмерм┐рмд eReadersрмХрнБ рмлрм╛рмЗрм▓рмЧрнБрмбрм╝рм┐рмХ рмЯрнНрм░рм╛рмирнНрм╕рмлрм░ рмХрм░рм┐рммрм╛ рмкрм╛рмЗрмБ рм╕рм╣рм╛рнЯрмдрм╛ рмХрнЗрмирнНрмжрнНрм░рм░рнЗ рмерм┐рммрм╛ рм╕рммрм┐рм╢рнЗрм╖ рмирм┐рм░рнНрмжрнНрмжрнЗрм╢рм╛рммрм│рнАрмХрнБ рмЕрмирнБрм╕рм░рмг рмХрм░рмирнНрмдрнБред
