Communicating Specialized Knowledge: Old Genres and New Media

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· Cambridge Scholars Publishing
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Izilinganiso nezibuyekezo aziqinisekisiwe  Funda Kabanzi

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This book was born out of the idea that domain-specific knowledge has two major dimensions, since, on the one hand, peer-to-peer communication is primarily intended to further research within specific disciplines, while, on the other, domain-external, asymmetric communication of ‘filtered’ knowledge caters to different types of lay-audiences. Collectively, the chapters in the volume take the reader on a journey through knowledge communication and knowledge (re)presentation strategies that are able to successfully disseminate and communicate. The domains under scrutiny are medicine and health, corporate communication, cultural heritage and tourism. A number of issues are addressed at the interface of corpus linguistics, genre studies and multimodal analysis. The variety of questions posed and methods used to explore corpus data will contribute to further debate among scholars in applied linguistics, sociolinguistics, multimodality, media studies and computer-mediated communication.

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Marina Bondi is Professor of English Language at the University of Modena and Reggio Emilia, Italy, where she is currently Coordinator of the PhD programme in Humanities. She works on various aspects of discourse analysis and EAP, with particular reference to the argumentative features of academic discourse and to the role of metadiscourse and evaluative language.

Silvia Cacchiani holds a PhD in English Language and Linguistics from the University of Pisa, Italy. Since January 2005, she has been a Research Fellow in English Language and Translation at the University of Modena and Reggio Emilia, Italy.

Silvia Cavalieri holds a PhD in Comparative Languages and Cultures from the University of Modena and Reggio Emilia, Italy. She is currently a Research Fellow in English Language and Translation at La Sapienza University of Rome, Italy.

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