Commercial Break Psychology

Did you know that ad timing can significantly enhance persuasive power, exploiting psychological vulnerabilities? Exploring the evolution of advertising, from simple beginnings to today's hyper-targeted approaches, the book reveals how core concepts of advertising psychology are employed.

The book guides readers through core concepts of advertising psychology before delving into strategic elements of commercial placement. It also discusses the ethical considerations of manipulative advertising techniques.

Ultimately, the book empowers readers to become more informed consumers. By understanding the psychological impact of commercials, readers can resist unwanted influence and make more discerning choices.