Character Counts

· McGraw Hill Professional
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How John Bogle built Vanguard and transformed the investment worldin his own words

Jack Bogle remains one of the titans of the investment world and a hero to the independent investor, as renowned for his influence as he is respected for his accomplishments. Character Counts is the story of how Vanguard was born, why it has flourished, and what leadership principles and management practices fostered its development.

Covering the period 19742001, the story is told through the dozens of potent and memorable speeches he has given to Vanguard crew members over the years, interspersed with a narrative that provides context and explanation. This "you are there" approach provides new insights into one of the world's most important financial institutionsand into the mutual fund industry itself. Character Counts paints an indelible portrait of the man Fortune named one of the "four giants of finance" of the 20th century.

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John C. Bogle is the founder and former chairman of The Vanguard Group, the pioneerand world's largestno-load mutual fund company. One of the towering business leaders of this or any generation, Bogle has also written three books on successful investing, including John Bogle on Investing: The First 50 Years, Bogle on Mutual Funds, and Common Sense on Mutual Funds.

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