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During the last two decades, this book on Business Communication has earned a special place for itself among the students and teachers of commerce and management, and management practitioners. Following a lucid approach, this book has emerged to be a comprehensive textbook, providing a sharp focus on all relevant concepts, cardinal principles, and practices relating to business communication. Serving both as a learner's text and a practitioner's guide, this Fourth Edition helps the readers communicate with elan and a strong conviction and prepares them to face the emerging workplace challenges. Since its first edition in 2005, this book has become a trusted source, widely prescribed by universities and institutes across India. This revised, enlarged, and thoroughly updated Fourth Edition endeavours to make the subject of business communication contemporary, accessible, and engaging, ensuring that readers get well-equipped to communicate effectively in a global context.
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