Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Diana Ingenhoff · Candace White · Alexander Buhmann · Spiro Kiousis

noy, 2018 · Routledge

E-kitob

334

Sahifalar soni

Yaroqli

Reytinglar va sharhlar tasdiqlanmagan Batafsil

Bu e-kitob haqida

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Muallif haqida

Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland).

Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication.

Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication.

Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.

Bu e-kitobni baholang

Fikringizni bildiring.

Qayerda o‘qiladi

Smartfonlar va planshetlar

Android va iPad/iPhone uchun mo‘ljallangan Google Play Kitoblar ilovasini o‘rnating. U hisobingiz bilan avtomatik tazrda sinxronlanadi va hatto oflayn rejimda ham kitob o‘qish imkonini beradi.

Noutbuklar va kompyuterlar

Google Play orqali sotib olingan audiokitoblarni brauzer yordamida tinglash mumkin.

Kitob o‘qish uchun mo‘ljallangan qurilmalar

Kitoblarni Kobo e-riderlar kabi e-siyoh qurilmalarida oʻqish uchun faylni yuklab olish va qurilmaga koʻchirish kerak. Fayllarni e-riderlarga koʻchirish haqida batafsil axborotni Yordam markazidan olishingiz mumkin.

Noqonuniy kontent deb xabar berish