Boosting sales: Increasing profits...without breaking the bank
Bob Gorton
Sep 2011 · A&C Black
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The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers:
Looking at your current sales and working out where you want to go next, Making sure you're meeting a need, Looking at your prices (and how you present them), Talking to and nurturing your new and existing customers, Improving your post-sales service and Working to guarantee repeat sales.
'Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales, Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The Guardian
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Bob Gorton is a professional business adviser. He is an experienced entrepreneur and a specialist in business turnrounds.
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