Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Name: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Rating: 4 (2 reviews)

Benson, Vladlena · Tuninga, Ronald · Saridakis, George

Aug 2016 · IGI Global

4.0

2 reviews

Ebook

525

Pages

Eligible

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About this ebook

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Ratings and reviews

4.0

2 reviews

Anil Das

November 4, 2020

AAA

About the author

Vladlena Benson is the Academic Relations and Research Director at ISACA LC and Professor of Cybersecurity at the University of West London. She is a specialist in technology governance, risk and compliance (GRC) and a Government Communications Headquarters (GCHQ)-certified Cyber Security Risk Management Frameworks practitioner. She is currently working with UK businesses on privacy and cyber security initiatives, such as the forthcoming General Data Protection Regulation (GDPR) and privacy compliance. Prof Benson's research areas cover: information privacy; cyber victimization; gender and culture differences in online behavior; digital rights and the cyber vulnerability of young people. Her work also relates to religious orientation, digital behavior and privacy on social media. She is a strong advocate for increasing diversity in the cyber security work force, and actively endeavors to bring more female talent into the digital economy. As part of her research, she currently runs a number of projects to help target the digital skills crisis - developing tools for opening up cyberspace entrepreneurship opportunities from an early age. As a result of her work in this area, Prof Benson was recognized at the Women in IT Awards 2017 for helping the development of career opportunities for women in cyber security

Ronald Tuninga is the Dean of the Faculty of Business and Law at Kingston University, and is also Dean of the AVT Business School in Denmark. He earned his PhD in 1987 from Temple University. He has experience in publishing journal articles, and has also edited conference proceedings.

George Saridakis works as a Professor at Kingston University in the Small Business Research Center. He earned his PhD in 2006 from the University of Essex. [Editor]

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