Applied Strategic Management: Distinctive Positioning is the Key to Success

SANJAY SAXENA

2022년 11월 · OrangeBooks Publication

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An appropriate strategy helps organizations overcome their weaknesses, utilize their key strengths, create a profitable strategic position in the market, and provide a competitive advantage over rivals. Today, business organizations are struggling to sustain their business and profits in the highly competitive business environment. The basic reason behind this struggle is the lack of strategic intent. This book is applied in nature as each theory is supported by cases and live examples. All business students, professionals, entrepreneurs, and start-up owners would be able to apply the gained knowledge to their businesses which will generate grand success.

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Dr. Sanjay Saxena is B.Sc., M.Sc., MBA, and Ph.D. in Business Administration. With 30 years of global experience in corporate and academia, currently he is a Professor & Chairperson Center for Digital Learning at the School of Management Sciences, Varanasi, India. Dr. Saxena has delivered more than 300 technical sessions on Organizational Leadership, Life Management Skills, Strategic Management, Selling Dynamics, Marketing, Supply Chain Management, Emotional Intelligence, and Transactional Analysis, at various organizations in India and abroad. His books entitled ‘Essentials of Marketing,’ Power of Emotional Intelligence,’ ‘Write Your Script,’ and ‘Leadership,’ are getting mammoth appreciation from readers.