Applied Artificial Intelligence in Business: Systems, Tools and Techniques

Saad G. Yaseen

Sep 2025 · Springer Nature

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This book addresses applied artificial intelligence and generative artificial intelligence in the business context. It attempts to open the black box of cutting- edge AI systems, tools and algorithms for business in a way that produces novel knowledge and insights with clear business implications. With focus on applied AI in business, this book presents research on different theories, paradigms methods and explains many potential challenges, opportunities and crucial landscape of artificial intelligence and generative artificial intelligence.

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Saad Yaseen is a Dean of the Faculty of Business and professor of business analytics at Al-Zaytoonah University of Jordan. He served as Dean of the Faculty of Business from 2011 – 2016 and 2020-2024. His current research interests, include, IT adoption, human and cutting-edge technologies interaction social networking, cultural values and ethics, crowdsourcing, business intelligence and intellectual capital. He published more than 95 research papers in scholarly Journals and five book chapters. His research papers are published in esteemed Journal such as, Computers in Human Behavior, Journal of Bank Marketing, International Journal of Economics and Business Research, Journal of comparative International Management, International Journal of Technology and Human Interaction, Global Business and Economics Review and International Journal of Behavioral and Healthcare Research. He authored or coauthored 20 books including Management Information Systems, e-Management, International Management, Decision Support Systems, e-Business, Systems Analysis and Design, and Knowledge Managemente He is an editor of Springer book series Studies in Computational Intelligence and studies in big data index in Scopus. He conducted many workshops and training sessions in Jordan and other foreign countries. Likewise, he delivered keynote addresses at several international seminars and conferences. A published writer of several articles and columns in cultural and intellectual subjects.

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