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Who would have thought that audio compact disc players would one day be considered antique technology? Today, the iPhone may be next in line to join that list. With numerous competitors in the market, it’s important to recognize what Apple does well in terms of marketing, as well as to understand its weaknesses. This case analysis, prepared for a marketing class, aims to classify the iPhone as a product and offer an informed opinion on how Apple could increase revenue through it. As for my background, I hold an Associate’s degree in Business Management Technology and am currently a senior pursuing a Bachelor of Business Administration.
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智能手機和平板電腦
手提電腦和電腦
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